2020 Yeppoon Town Centre Streetscape Project

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Council is seeking your input on ideas for improving the public realm within the Yeppoon Town Centre, centering on James Street.

You are the primary stakeholders driving activity in the street, you have the most knowledge of how your customers interact with the precinct and you have the greatest stake in its future, so we need your advice, your support and your cooperation to deliver the best possible outcomes. As such, we are asking for your views on preferred outcomes and priorities for improvements to the public realm in order to inform the design of such enhancements, recognising that full implementation may take some time.

Background

In response to comments received by Council over several years and on the basis of feedback received through community engagement associated with the Yeppoon Foreshore and Town Centre Revitalisation Plan, Council is considering how to enhance the public realm of James Street, with the end goal of substantially improving the collective economic and social performance of the street. This is the “main street” for the region and therefore needs to present and perform well because it represents who we are as a community – to ourselves and visitors.

Current Conditions

There are a number of positives regarding the current state of James Street. The pedestrian environment is very spacious, there have been considerable improvements to garden beds in recent years and there is plentiful parking. The supply of parking has been further supported by the construction of the Yeppoon Carpark as part of the Yeppoon Foreshore and Town Centre Revitalisation project. Smart lights have recently been installed within Beaman Park and east along Normanby Street and Council anticipates extending these lights further down the street as one component of intended improvements. The width of the street, while a problem in terms of separating pedestrian environments on either side, also offers room for many of the enhancements needed.

Generally speaking, from a liveability and tourism perspective, the public realm aspect of the street lacks the kind of sub-tropical character that might be expected for a seaside town in Central Queensland.

  • The street is notably short on natural shade (trees) and therefore is not a particularly pleasant environment to hang out in for very long. While there is plenty of pedestrian space, it is largely unusable because it is just space, not a place. Facilitating lingering within spaces is an essential prerequisite for great streets and therefore needs to be a priority within the overarching design.
  • The quality of lighting on the street is very mixed and substantially deficient from the perspective of supporting pedestrian activity. Lighting for pedestrians is largely provided through spill from shops, signs and intermittent awning lighting. The coverage provided is wholly inadequate for creating an environment perceived as inviting, safe and pleasant. Given summer temperatures, evenings provide the best time for many people to hang out in outdoor spaces, but good quality hang-out spaces don’t currently exist on the main street. The Foreshore provides some opportunity due to recent upgrades but the main street is still operating well below best practice standards.
  • The existing street furniture is functional (basic) and not very interesting or enticing. It is frequently poorly placed, often in direct sun. As a consequence, most seats aren’t utilised as much as they should be, and even in mid-winter people cannot sit for long on these unshaded seats. Also, there are 5-6 different seat styles so no unifying theme.
  • The bins are functional, not particularly ugly or attractive, but there may be capacity for something in the future that speaks more specifically to this region - something coastal or pineapple themed perhaps (yet to be determined).
  • There are few water fountains and nothing to accommodate pets.
  • There are few placemaking elements, little public art (outside of recent murals), little to define Yeppoon specifically and establish our own sense of community place.
  • Generally, there are very few hang-out spaces on the street. The street’s design is focused on moving vehicles and providing access for pedestrians into and between buildings but not as a place where people can gather, catch up, hang out and people watch. Activated, interesting spaces makes great places, such as Hastings Street in Noosa, Palm Cove and Queen Street or Southbank in Brisbane. The capacity to linger in a space is essential for enabling it to function as a “place”.

Private Sector Services

Several key pedestrian services are provided within the public realm by the private sector, including:

  • The quality of lighting associated with each property and its contribution to the development of a pleasant, attractive and safe public space at night
  • The quality of shopfronts and their presentation of a positive, interesting and appealing edge to the public realm
  • Management of vacancies to mitigate negative influences on the public realm (creation of dark spaces)
  • The placement and quality of signage placed on the pavement (A frames, etc.)
  • General upkeep of properties
  • Shop signage – quality, illumination, creativity, distinctiveness
  • Pavement furniture to accommodate patrons of dining/drinking establishments

By completing the survey you will assist Council to develop a masterplan for this area that will be used to apply for funding opportunities as they become available. The timeline for implementation of improvements will be dependent on Council’s ability to secure external funds and the allocation of place making funding in future budget cycles.

Council is seeking your input on ideas for improving the public realm within the Yeppoon Town Centre, centering on James Street.

You are the primary stakeholders driving activity in the street, you have the most knowledge of how your customers interact with the precinct and you have the greatest stake in its future, so we need your advice, your support and your cooperation to deliver the best possible outcomes. As such, we are asking for your views on preferred outcomes and priorities for improvements to the public realm in order to inform the design of such enhancements, recognising that full implementation may take some time.

Background

In response to comments received by Council over several years and on the basis of feedback received through community engagement associated with the Yeppoon Foreshore and Town Centre Revitalisation Plan, Council is considering how to enhance the public realm of James Street, with the end goal of substantially improving the collective economic and social performance of the street. This is the “main street” for the region and therefore needs to present and perform well because it represents who we are as a community – to ourselves and visitors.

Current Conditions

There are a number of positives regarding the current state of James Street. The pedestrian environment is very spacious, there have been considerable improvements to garden beds in recent years and there is plentiful parking. The supply of parking has been further supported by the construction of the Yeppoon Carpark as part of the Yeppoon Foreshore and Town Centre Revitalisation project. Smart lights have recently been installed within Beaman Park and east along Normanby Street and Council anticipates extending these lights further down the street as one component of intended improvements. The width of the street, while a problem in terms of separating pedestrian environments on either side, also offers room for many of the enhancements needed.

Generally speaking, from a liveability and tourism perspective, the public realm aspect of the street lacks the kind of sub-tropical character that might be expected for a seaside town in Central Queensland.

  • The street is notably short on natural shade (trees) and therefore is not a particularly pleasant environment to hang out in for very long. While there is plenty of pedestrian space, it is largely unusable because it is just space, not a place. Facilitating lingering within spaces is an essential prerequisite for great streets and therefore needs to be a priority within the overarching design.
  • The quality of lighting on the street is very mixed and substantially deficient from the perspective of supporting pedestrian activity. Lighting for pedestrians is largely provided through spill from shops, signs and intermittent awning lighting. The coverage provided is wholly inadequate for creating an environment perceived as inviting, safe and pleasant. Given summer temperatures, evenings provide the best time for many people to hang out in outdoor spaces, but good quality hang-out spaces don’t currently exist on the main street. The Foreshore provides some opportunity due to recent upgrades but the main street is still operating well below best practice standards.
  • The existing street furniture is functional (basic) and not very interesting or enticing. It is frequently poorly placed, often in direct sun. As a consequence, most seats aren’t utilised as much as they should be, and even in mid-winter people cannot sit for long on these unshaded seats. Also, there are 5-6 different seat styles so no unifying theme.
  • The bins are functional, not particularly ugly or attractive, but there may be capacity for something in the future that speaks more specifically to this region - something coastal or pineapple themed perhaps (yet to be determined).
  • There are few water fountains and nothing to accommodate pets.
  • There are few placemaking elements, little public art (outside of recent murals), little to define Yeppoon specifically and establish our own sense of community place.
  • Generally, there are very few hang-out spaces on the street. The street’s design is focused on moving vehicles and providing access for pedestrians into and between buildings but not as a place where people can gather, catch up, hang out and people watch. Activated, interesting spaces makes great places, such as Hastings Street in Noosa, Palm Cove and Queen Street or Southbank in Brisbane. The capacity to linger in a space is essential for enabling it to function as a “place”.

Private Sector Services

Several key pedestrian services are provided within the public realm by the private sector, including:

  • The quality of lighting associated with each property and its contribution to the development of a pleasant, attractive and safe public space at night
  • The quality of shopfronts and their presentation of a positive, interesting and appealing edge to the public realm
  • Management of vacancies to mitigate negative influences on the public realm (creation of dark spaces)
  • The placement and quality of signage placed on the pavement (A frames, etc.)
  • General upkeep of properties
  • Shop signage – quality, illumination, creativity, distinctiveness
  • Pavement furniture to accommodate patrons of dining/drinking establishments

By completing the survey you will assist Council to develop a masterplan for this area that will be used to apply for funding opportunities as they become available. The timeline for implementation of improvements will be dependent on Council’s ability to secure external funds and the allocation of place making funding in future budget cycles.